Woodford Reserve releasing latest Double XO Blend as GTR exclusive
By Benedict Evans |

The flavour is warm cinnamon, clove, and nutmeg married with brown sugar topped with raisins and blackberries with a hint of toasted oak, and raisins dusted with nutmeg.
Woodford Reserve is celebrating the return of Double XO Blend, an innovative expression available exclusively in Global Travel Retail. This release marks the first GTR product under Master Distiller Elizabeth McCall’s leadership.
Double XO is a distinctive blend of Kentucky Straight Bourbon Whiskeys that have been double and triple distilled, then finished in heavily toasted barrels and XO Cognac casks. The dual-finishing process adds layers of depth and character, resulting in a richly textured and refined whiskey that showcases Woodford Reserve’s continued commitment to innovation and craftsmanship.
“This unique whiskey has a depth, complexity and elegance unlike any of our current offerings, yet it is distinctively Woodford Reserve,” McCall said.
This limited-edition release has an MSRP of $174.99 for a 700 ml bottle and is available in limited quantities at select Global Travel Retail locations.
Colour is deep mahogany, while the aroma is chocolate-covered raisins dusted with nutmeg and toasted hazelnuts.
READ MORE: Brown-Forman all in on super-premium whisky and lifestyle spirits at TFWA
READ MORE: Brown‑Forman Corporation travel retail sales dip 7% as super‑premium slows
READ MORE: Anton Skobelev appointed Commercial Director GTR at Brown-Forman
Suntory Global Spirits introduces Suntory Time activation in Delhi
Image Credit: Suntory Global Spirits Suntory Global Spirits (SGS) has introduced its Suntory...
Guerlain rolls out trio of new beauty novelties including relaunched Kiss Kiss
Image Credit: Guerlain French beauty house Guerlain has launched three new beauty heroes,...
Mondelēz WTR debuts Toblerone Strawberry Matcha at Singapore Changi
Image Credit: Mondelēz WTR Mondelēz World Travel Retail (WTR) has partnered with Changi...
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.

Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.









