World Connect reports pre-pandemic business levels for Skross at Cannes

By Trbusiness Editor |

World Connect Skross Cannes stand

The colourful Skross stand in Cannes.

New travel retail customer enquiries for Skross at this month’s TFWA World Exhibition surpassed pre-pandemic levels, according to technology and adapter accessories specialist World Connect.

The company hailed the ‘brisk business’ conducted for its new Skross travel and electronics portfolio at the annual Cannes show.

“The quality of meetings and the number of people that we met this year were exceptional,” noted World Connect Managing Partner Sam Gerber.

“This year, we noticed a much bigger interest in our brand and products compared to previous TFWA events. It’s the result of the hard work we have done in upgrading our brand visibility, and the substantial adaptions to our range of products.”

The success of Skross Travel

Skross has successfully integrated a new lifestyle range ‘Skross Travel’ into its collections. This year, the company has put more focus on developing the brand and the overall perception of its product listings in travel retail.

“Our new collections aim to complement the brand presence for Skross,” Gerber confirmed. “One main objective, when we talk about travel accessories as an example, was to create a strong visual impact using our main colours red/white/grey.

“This strong Swiss brand identity has impressed many of our existing clients and we have been able to gain new listings very quickly – thus building what we call a ‘red wall of Skross’ in many locations. Today, we can offer ‘power, charge, comfort’ under the same brand name. The reaction in Cannes has been positive, without any exception.”

World Connect Skross Cannes Travel Retail Awards

Winning ways: The Skross Wireless Bluetooth Audio Adapter scooped a coveted Travel Retail Award.

Skross recently signed an exclusive agreement with WHSmith UK for listings in all UK airports for its new travel accessories range. Cannes also provided the opportunity for the company to confirm a further new agreement with InMotion USA that will add up to 100 stores for its ‘red wall of Skross’ brand visibility campaign.

In addition, Skross reports that there has been strong interest from numerous partners in the Middle East and India, with both regions representing great growth potential for the brand.

“We are very happy and excited to see how rapidly GTR is coming back after such a major crisis,” Gerber commented. “The resilience of the industry is unbelievable and we at Skross are particularly happy that our sector of products is now considered no longer a niche but a key part of the business.”

SKROSS won a Global Travel Retail Award, in the Best Electronics Product category for its Wireless Bluetooth Audio Adapter this year. “The awards (and awards nominations) are a great advocacy tool,” Gerber concluded.

“They help to support our claim that technology/lifestyle under a strong brand are not elements that exclude each other. We even received some requests for new listings immediately after receiving the award.”

READ MORE: Skross gears up for Cannes with expanded travel lifestyle collection

READ MORE: Skross to expand US travel retail presence with new InMotion listings

Middle East

MEADFA Conference 2024 ‘heading to Abu Dhabi on 17-19 November’

This year’s Middle East & Africa Duty Free Association (MEADFA) Conference will take...


DFWC Q1 2024 KPI Monitor indicates rise in duty free impulse purchases

Impulse purchasing within global duty free is on the rise, according to the latest Duty Free...

Asia & Pacific

Avolta details “bold and ambitious” goals to grow its APAC business

With a number of key developments coming to fruition, including its operations at Wuhan Tianhe...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend