Yet more summer launches from M.A.C

By Doug Newhouse |

M.A.C Travel Retailing is making its M.A.C Magically Cool Liquid Powder available at all of its travel retail locations in May, with the product said to help women look and feel cooler.

The new product is described as ‘an alchemical fusion of water and pigment that goes on as a loose powder, but with the refreshing feel of an ocean mist. Light-diffusing pigments add to the appeal by softening lines and creating natural radiance.’ 

The new product features ‘Truth & Light’ delivering a sheer shimmer that reflects silver and pink; ‘Honey Rose’ providing a sheer rosy beige with multi-dimensional shimmer; and ‘Cajun’ offering a sheer bronze shimmer that reflects gold.

This summer, M.A.C Travel Retailing is also launching My Paradise Cheek Powder which it describes as ‘a Summer Stash of Crushed Metallic Pigments, Hibiscus Lipstick and Splashproof Lash Mascara that just won’t smudge.’

These products fall under the M.A.C Surf, Baby! Collection and will be available from June at M.A.C Travel Retail locations worldwide.



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