South African beauty and hospitality brand Zero Bar, managed by agency Brands of Style (BoS), will now be listing its premium charcoal shampoo bar with Wizz Air.

Travel Retail Awards finalist, Zero Bar offers consumers ‘the most sustainable way to treat their hair’, says the brand. Its ingredients are 100% natural and responsibly sourced and the bar itself is wrapped in recycled paper packaging.

“Water-free, plastic-free, cruelty-free and vegan, each bar is part of our mission to rid the world of single-use plastic and waste, one great hair day at a time,” says the brand.

A bespoke metal container has also been developed to hold the Zero shampoo bar, ‘a container that could last a lifetime of travelling’, says BoS.

The brand is already well represented on the United States domestic market and is building traction in travel retail following its participation at the TRMarketplace virtual exhibition and conference event staged by TRBusiness in 2020.

“Water-free, plastic-free, cruelty-free and vegan, each bar is part of our mission to rid the world of single-use plastic and waste, one great hair day at a time,” says the brand.

SMALL STEPS; BIG CHANGE

Brands of Style (BoS) says it is ‘on a mission’ to introduce groundbreaking sustainable products such as the ones offered by Zero Bar, into travel retail as well as other new markets.

“Each little bit helps; if we all take small steps to be conscious about the products we use frequently it actually quickly becomes a big change,” said Elena Bloothoofd, Founder of Brands of Style.

“From my personal experience, market research and broad user feedback it is clear that the innovative power of our brands, the use of natural ingredients, the thought process and purpose lift the level of quality.

“The entrepreneurs behind the brands [we represent] had the advantage to create from the ground up, often working with local suppliers and craftsmen and always starting with the idea of sustainability and quality.

Zero Bar ingredients are 100% natural and responsibly sourced.

‘NATURAL AND CONCENTRATED PRODUCTS’

“The value for money is unsurpassed. Our brands show that already today there is no more need for conglomerate, bulk-produced and half-chemical liquidised products that come in plastic bottles (even recycled bottles use lots of energy to create) and air-filled outer packaging.

“Natural and concentrated products also take very little effort to get used to. I would say the usage experience takes us back to purity and joy.”

Bruce Turner, CEO of Zero Bar: “We are extremely excited to see our products finding their way to consumers all over the world. There are truly no more borders in our freedom to choose the products we stand behind.

“We find the user response of Zero Bar incredible everywhere. It tells us we are on the right path and lets us continue creating personal care products that are a pleasure to use and future-proof at the same time.

TRMARKETPLACE EXPOSURE

“We are grateful for all the people that recognised and organised this opportunity and look forward to travelling getting back to normality soon. Wizz Air is a fresh and dynamic airline and fits our story of newborn heritage, choice and progression perfectly.

“Zero Bar is a prime example of effortless change to do better, be better. Watch this space to see where we head next.”

Bloothoofd adds: “TRBusiness has been instrumental in getting Zero Bar airborne by organising the TRMarketplace when all regular travel retail conventions were cancelled.”

Ben Webb, TRBusiness International Sales and Marketing Director said: “TRMarketplace provided a timely and essential platform to all brands, of all sizes. As is well-known , sustainability is of paramount importance to TRBusiness, so we’re delighted that BoS gained this listing as a result of our event. Likeminded brands and airlines can take advantage of similar opportunities and exposure by joining our 2022 TR Sustainability Week event to take place in April this year.”