Abu Dhabi Duty Free is running a ‘scratch and win’ promotion between 22 January and 21 February 2014 offering shoppers chances to win from a variety of instant prizes amounting to over AED 500,000 (US$135,128).

 

 

Passengers shopping in any of Abu Dhabi Duty Free outlets in Terminal 1 and 3 will be eligible for scratch and win tickets to win prizes. Various outlets within Abu Dhabi Duty Free, including cosmetics, perfumes, and confectionery as well as Pure Gold and Sharaf DG will be offering customers chances to win prizes ranging from diamond rings, electronics and gift vouchers and Golden Class – meet and assist annual memberships.

 

Flight tickets to over 30 destinations will also be provided courtesy of Abu Dhabi Airports’ airline partners, which include Etihad Airways, Air India, Air Astana, Egypt Air and Gulf Air.

 

Gavin McKechnie, Vice President Commercial at Abu Dhabi Airports, said: “In parallel with the roll out of Abu Dhabi Duty Free new brand, this distinctive program has been tailored to reward loyal passengers and shoppers who use Abu Dhabi International Airport as their airport of choice.  In order to maintain world-class service for all passengers, Abu Dhabi Airports is committed to working with leading partners in travel retail to introduce exclusive promotions and offers that guarantee an unparalleled shopping experience at Abu Dhabi Duty Free.”

 

As McKechnie told TRBusiness in an exclusive interview last year, the upcoming Midfield Terminal Building (MTB) has been designed to cater to over 30 million passengers a year and will provide over 28,000 square metres of duty free shopping, dining, relaxing and entertainment.

 

“With a project of such magnitude, Abu Dhabi Duty Free is currently working on a new commercial proposition for the duty free outlets and F&B offerings ensuring that it is in parallel in terms of innovation, efficiency, and creativity,” concluded McKechnie.