The new Aesop boutique draws inspiration from Qatar’s coastal landscape.

L’Oréal Travel Retail and Qatar Duty Free have opened Aesop’s first store in Qatar, introducing the premium skincare brand to Hamad International Airport.

Located in the South Node, the new boutique has been designed by Aesop’s in-house Store design team and draws inspiration from Qatar’s coastal landscape, natural materials and vernacular architecture.

The space features rammed earth walls and coral stone display counters, creating what the brand describes as a sanctuary for travellers passing through Doha.

The opening also introduces travel-focused services designed to offer passengers a moment of respite before their flight. Visitors can enjoy personalised skincare rituals, including applications of Immediate Moisture Facial Hydrosol and Immaculate Facial Tonic, while complimentary tea bags, product samples and Aesop’s signature furoshiki wrapping extend the experience beyond the store.

Eva Yu, President of L’Oréal Travel Retail, said: “We believe travel retail is at its best when it reshapes the codes of retail and sets the highest standards. At Hamad International Airport, in close partnership with Qatar Duty Free, we set out to create memorable experiences that truly become part of the traveller’s journey. That begins with a genuine sense of place: Aesop’s sanctuary of calm, inspired by the local culture, is the perfect expression of this vision. Together, we are turning brief layovers into memories that last.”

Catia Martins, Director of L’Oréal Travel Retail West & Emerging, added: “Retail excellence is about creating moments that make the journey feel more meaningful. By bringing Aesop’s full holistic universe – spanning skincare, body care and fragrance – into the airport, we are offering travellers more than just products; we are providing a genuine moment of respite. This first Aesop opening at Hamad International Airport with Qatar Duty Free marks a major milestone. It reflects our shared ambition to curate multi-category experiences that turn a transit point into a destination for discovery and care.”

Thabet Musleh, Chief Retail & Hospitality Officer at Qatar Airways Group, said: “At Qatar Duty Free, we are constantly seeking to curate new and engaging retail experiences for our passengers at Hamad International Airport. The opening of the first Aesop in Qatar – with its geographically inspired retail design and travel-inspired offering – further strengthens our retail portfolio while inviting local and transiting passengers to discover a unique and unexpected new destination on their journey.”

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