Ajmal Perfumes tells TRBusiness that since 2013 the company has enjoyed sales growth of more than +120% in travel retail – +20% per year – and hopes that its new Gold Collection, launched with Dubai Duty Free in June this year, will help to further drive growth and brand exposure in the channel.
“We have increased our airline portfolio from six to 18 and now we are available in 15 duty free locations,” says Oscar Menezes, Head of Travel Retail, Ajmal Perfumes. “Our latest launch for travel retail (exclusively) is the Ajmal Gold collection.
The four fragrances are marked from I to IV and comprise the following: Ajmal Gold Collection I: “This fruity floral accord from the Ajmal Gold collection, has top notes of fruity plum and strawberry, entwined with rose, jasmine and geranium,” says Ajmal. “Patchouli and amber provide longevity and warmth.
Ajmal Gold Collection II: Ajmal describes this scent as a ‘fresh, spicy floral accord’ blending bergamot, cypress and ylang. “As it mellows, a floral heart is revealed, baring rose, jasmine and tuberose,” adds the brand. “Musky woody base notes comprised of musk and sandalwood.”
STRONG FIRST HALF FOR AJMAL IN TR
Ajmal Gold Collection III: This ‘fresh, fruity accord’ opens with mandarin, grapefruit and peach notes. The ‘woody heart’ combines rose, violet and patchouli. whilst musk and moss offer ‘mild freshness at the base’.
Ajmal Gold Collection IV: This aromatic accord has top notes of bergamot and grapefruit, while lavandin and cardamom combine to ‘provide a spicy trail to the freshness’. “Amber, patchouli and oakmoss at the base provide an oriental twist to the base,” says Ajmal.
The Gold Collection was first launched with Dubai Duty free in June and was rolled out with Abu Dhabi Duty Free and Bahrain Duty free in July. Etihad Airways will be the first airline to launch I and II in its next inflight boutique brochure, says Menezes.
“So Far we are on track for a good year [in travel retail], we closed the first six months close to 20% growth and hope to increase this further. Our priority is to increase brand exposure in the global duty free market, matching our existing strong presence in local markets worldwide.
“Recently we added three Russian airlines along with Royal Air Moroc and Jordanian Duty free to our GTR network.”