Shisha molasses brand, Al Fakher has launched a new ‘Double Kick’ range with Dubai Duty Free, which promises ‘the same flavour’ but an increased amount of nicotine.

 

“The new range is the same Al Fakher with Double the Kick – a range for those who dare,” said the brand.

 

With its latest launch, UAE-based Al Fakher says it is expanding the shisha molasses category in travel retail and that the brand prides itself on ‘being close to the category by listening to the needs of its consumers’.

 

THREE FLAVOURS IN NEW 200G FORMAT

As the name suggests, Double Kick is a range that was created with the brand’s existing flavours, but with double the nicotine.

 

 

The Double Kick range makes its debut in travel retail this month exclusively in Dubai Duty Free stores, with an initial focus on three flavours: Two Apple, Mint and Grape & Mint in an all-new 200g format.

 

Ziad Jabre, Al Fakher’s Global Head of Travel Retail & Levant Markets said, “We launched Double Kick in Germany a few weeks ago with remarkable success. Given the strategic importance of the travel retail channel to our business, the choice of where to launch next was easy; Dubai, the home of Al Fakher.”

 

In 2022, Al Fakher Travel Retail will begin rolling out the Double Kick range in select markets across Europe, the Middle East, and North Africa.