All-natural Grey Goose Essences range enters Dubai Duty Free stores

By Charlotte Turner |

Bacardi Global Travel Retail’s Grey Goose Essences range has entered Dubai Duty Free stores, which looks set to boost it’s already rapidly-growing popularity in the Middle East.

 

According to the leading vodka brand, the new range was born out of a heightened desire for simple cocktails ‘that are brimming with natural, vibrant flavour’.

 

The new, all-natural range of fruit and botanical pairings lend themselves to cocktail-making with the following three flavours: Strawberry and Lemongrass, White Peach and Rosemary, and Watermelon and Basil.

 

Each is made with Grey Goose vodka, infused with real fruit and cold-distilled botanicals, and is gluten-free.

 

The Grey Goose Essences pillar featured in the Dubai Duty Free store.

The Grey Goose Essences pillar featured in the Dubai Duty Free store.

Home cocktail-making trend

Sijesh Janardhan, Regional Manager, Middle East and Africa, Bacardi Global Travel Retail said: “We’re really excited to be launching Grey Goose Essences with Dubai Duty Free.

 

“Grey Goose is the number one super-premium vodka in the Middle East, doubling in size in the last year (2021 vs 2020).

 

“With the status of Dubai as a leading airline hub, connecting destinations right across the globe, we are now engaging consumers from a wide range of countries where the trend for home cocktail-making really took off during lockdown.

 

“The Grey Goose Essences range is demonstrating its popularity in-store with several shoppers inspired to buy more than one flavour, where limits allow, inspired by the inclusion of natural fruit and botanical essences.”

 

The all-natural Grey Goose Essences line, 30% ABV, is available now in travel retail in 1L bottles, has no artificial ingredients, sugar or carbs.

International

Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

Asia & Pacific

Heinemann Asia Pacific makes breakthrough in New Zealand at AKL

Heinemann Asia Pacific is set to enter the New Zealand market with three new retail concepts at...

International

Men buy and spend more in travel retail says new research by m1nd-set

Men have a higher conversion rate and spend more when shopping in travel retail, says new...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend