Bacardi Global Travel Retail’s Grey Goose Essences range has entered Dubai Duty Free stores, which looks set to boost it’s already rapidly-growing popularity in the Middle East.

 

According to the leading vodka brand, the new range was born out of a heightened desire for simple cocktails ‘that are brimming with natural, vibrant flavour’.

 

The new, all-natural range of fruit and botanical pairings lend themselves to cocktail-making with the following three flavours: Strawberry and Lemongrass, White Peach and Rosemary, and Watermelon and Basil.

 

Each is made with Grey Goose vodka, infused with real fruit and cold-distilled botanicals, and is gluten-free.

 

Home cocktail-making trend

Sijesh Janardhan, Regional Manager, Middle East and Africa, Bacardi Global Travel Retail said: “We’re really excited to be launching Grey Goose Essences with Dubai Duty Free.

 

“Grey Goose is the number one super-premium vodka in the Middle East, doubling in size in the last year (2021 vs 2020).

 

“With the status of Dubai as a leading airline hub, connecting destinations right across the globe, we are now engaging consumers from a wide range of countries where the trend for home cocktail-making really took off during lockdown.

 

“The Grey Goose Essences range is demonstrating its popularity in-store with several shoppers inspired to buy more than one flavour, where limits allow, inspired by the inclusion of natural fruit and botanical essences.”

 

The all-natural Grey Goose Essences line, 30% ABV, is available now in travel retail in 1L bottles, has no artificial ingredients, sugar or carbs.