ATU brings ‘inviting’ Tissot watch pop-up to Istanbul Airport’s Luxury Hill

By Kristiane Sherry |

ATU’s pop up is described as ‘unique’ and ‘inviting’.

ATU Duty Free, a subsidiary of TAV Airports and Unifree Duty Free/Gebr. Heinemann, has unveiled a new Tissot watch pop-up at Istanbul Airport International Terminal Zone 4.

Featuring both iconic designs and modern products, the store’s assortment includes current and popular past collections, including the PRX line.

Part of Luxury Hill, the 72sqm pop-up also offers a hot and cold beverage bar, and a ‘Buzzer Beater Challenge’ area with an augmented reality basketball activity.

“We continue our efforts to increase our brand collaborations and bring our passengers together with more global brands. In this context, we are pleased to open Tissot’s new pop-up store at Istanbul Airport,” said Ersan Arcan, ATU Duty Free CEO. 

“Passengers visiting the Tissot store will not only find charming designed products from the brand’s latest and the most popular collections, but will also have a different shopping experience with the digital basketball area inside. 

The pop-up is situated in the Luxury Hill part of the terminal.

“We will continue to work to bring world brands to our portfolio with our international know-how of more than 20 years in the luxury retail business and the synergy arising from the partnership between Gebr. Heinemann and ATU Duty Free.”

Jan Richter, Director Purchasing FAWJ at Gebr. Heinemann, added: “We are delighted to have teamed up with Tissot on this prestigious project. 

“Together with our partner ATU, we have created a unique and inviting brand experience for an international audience that fits in perfectly in the Luxury Hill at Istanbul Airport. Congratulations and thank you to all those involved in this truly outstanding project!’’

ATU President Ersan Arcan described the product selection as ‘charming’.

Sylvain Dolla, Tissot CEO commented: “We are proud to be able to present our watches and brand in such a premium location, thanks to this pop up store at the Istanbul Airport, which reaches people from around the world. 

“We would like to thank our partners for this opportunity and congratulate all the players involved for the quality of their work.’’

In March, ATU Duty Free revealed it had extended its Luxury Square multi-brand store space at Istanbul Airport by over 40%, in an investment worth €1 million/US$1.05m.


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