Bacardi Global Travel Retail has released a limited edition Grey Goose vodka to celebrate its sponsorshop of the Dubai Duty Free (DDF) Tennis Champtionships running from 17-20 Feburary 2020.
Bottled at 43% ABV, the limited-edition version of Grey Goose original is only available at DDF stores.
Grey Goose is the official vodka sponsor of the event for the second consecutive year. Commemorative bottles of the DDF exclusive have been produced, creating a memento of the occasion.
Anyone purchasing a bottle of Grey Goose vodka from DDF during the promotion (while stocks last) has the chance to win two of 120 tickets to the Dubai Duty Free Tennis Championships.
Sandeep Chugh, Regional Manager, Middle East and Africa, Bacardi Global Travel Retail said. “We are pleased to partner with Dubai Duty Free for this most prestigious event on the international tennis circuit, featuring several of the world’s top players and attracting an international audience of tennis fans.
“Grey Goose is the world’s leading premium vodka and has a special ability to transform any moment into a celebratory experience. Our partnership with DDF is an end-to-end brand-building opportunity for Grey Goose.
“We can engage with consumers at the event itself, through a sophisticated cocktail offering, as well as inspiring people to purchase a bottle of the limited edition, as they pass through Dubai International Airport, to take away for home cocktail making.”
Colm McLoughlin, Executive Vice Chairman & CEO of Dubai Duty Free said: “We are delighted to continue our partnership with Grey Goose as the official vodka sponsor of the Dubai Duty Free Tennis Championship for the second consecutive year.
“We are looking forward to their activation in the retail space and at the tournament and also looking forward to a fortnight of outstanding competition as we mark the 20th anniversary of the WTA week and 28th running of the ATP week.”