Bahrain Duty Free launches Dream Castle promotion

By Charlotte Turner |

Bahrain Duty Free will run its ‘Dream Castle’ promotion for the next four months at its retail outlets at Bahrain International Airport – both in departures and arrivals – which will encourage sales staff to upsell and drive the average transaction value per customer.


Customers will be offered the chance to win one of 150 ‘shopping sprees’ , totaling $100,000, at Bahrain Duty Free outlets, for every Bahraini Dinars 50 they spend in store.


Customers will be encourage to unlock the door of the promotion’s castle centerpiece, by staff. All customers who manage to open the door will be guaranteed winners. As customers obtain one card for every fifty dinars spent. the campaign the incentive for customers to spend more, is increased.


Head of Human Resources and Marketing Mr. Bassam Al Wardi said: “This campaign gives Bahrain Duty Free customers a great opportunity to share 150 prizes totaling $100,000. Bahrain Duty Free strive to ensure that we offer our customers fun and attractive promotional activities in our store and I believe this campaign achieves this. This is our way of thanking our customers for choosing to shop with us and showing our gratitude towards them.


A visual to promote the new campaign, which appears on the retailer’s website.


“Over the coming months, the Kingdom of Bahrain is hosting a number of world class events; and it was with this in mind that we developed what we believe is a world beating concept.


“We believe that this campaign will continue to ensure that passengers travelling through Bahrain International Airport continue to experience not only the excellent levels of Bahraini hospitality and service offered by our team; but also the highest levels of excellence in our promotions. This is especially important for us; and the reason for our continued drive towards fun and innovative campaigns.”

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