Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Balblair takes centre-stage for Le Clos in Dubai following spring re-launch
By Charlotte Turner |
Fine wine and luxury spirits retailer, Le Clos has become the first airport retailer outside of Europe to list super-premium single malt Balblair from International Beverage, with exclusivity for the rest of this year.
Le Clos is recognised for bringing rare and desirable products to market for its international clientele at the world’s busiest international airport, Dubai International (DXB), and Balblair is now part of its world-class portfolio.
Balblair single malt Scotch whisky was re-launched for travel retail in the spring of this year, featuring premium new bottles and luxury packaging, reflecting the distillery’s ‘unique and idyllic location’, says International Beverage.
The distillery was founded in 1790 and today is one of the oldest working distilleries in the world, insists the company.
BALBLAIR FINDS A ‘NATURAL HOME’ ON LE CLOS SHELVES
International Beverage Sales Director for Global Travel Retail James Bateman said: “International Beverage is delighted to partner with Le Clos to launch Balblair single malt Scotch whisky.
Balblair will be available exclusively with Le Clos for the rest of this year.
“Le Clos’ knowledgeable staff have proven expertise in bringing to market luxury spirits and its established reputation in one of the world’s busiest airports is a very important platform for building awareness amongst potential shoppers and collectors.
Balblair single malt Scotch whisky was re-launched for travel retail in the spring of this year, featuring premium new bottles and luxury packaging.
“The new Balblair range emphasises the traditional values of Highland single malt Scotch whisky with a genuine provenance and an emphasis on quality. Le Clos is the perfect showcase.”
Ben Odgers, General Manager, Le Clos said: “Balblair is a superb Scotch whisky brand, with a wonderful provenance, and one which has found a natural home on the shelves of Le Clos.
“We are at the crossroads of the world at DXB, and our stores give great positioning to reach whisky collectors and enthusiasts from around the globe – a type of customer which is vital to the growth of the Balblair brand.
“We have worked closely with International Beverage to support this launch and the early sales of Balblair have been promising, and we hope to see that continue throughout the exclusive promotional period for the remainder of 2019.”
The core range of Balblair – featuring a 12YO, 15YO, 18YO and 25YO – is now available for purchase in Le Clos stores across Dubai International airport and online at leclos.net
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