Baroque & Rose enters in-flight retail with Emirates airline listing

By Faye Bartle |

Miriam Ciantar, founder of Baroque & Rose and the Organic Pure Face Tonic.

Miriam Ciantar, Founder of Baroque & Rose and the Emirates airline listed Organic Pure Face Tonic.

Vegan, organic, luxury skincare brand Baroque & Rose is celebrating its first foray into airline retail with a listing onboard Emirates for its Organic Pure Face Tonic.

The listing has been in operation since 1 April 2022, giving the passengers on the UAE flag carrier the chance to treat themselves to the 125ml Tonic, which is a revitalising blend of aloe vera gel, chamomile extract, orange peel extract, calendula extract, wheat germ oil and lavender.

“Emirates was the first airline listing for Baroque & Rose and the feedback so far is that the luxury product has been well received by passengers; it’s new and perfectly suited to the Emirates customer profile,” said GMax Travel Retail founder Garry Maxwell.

“We’ve seen huge interest from other airlines and we are talking to cruise and airport retail partners too.

“Baroque & Rose is unique in its luxury skincare positioning; it offers a unisex, vegan, organic, sustainable brand DNA that is not yet available in the travel retail marketplace.”

The beauty brand has earmarked 2022 as a year for expansion into the global travel retail market in collaboration with specialist sales agency GMax Travel Retail.

“It’s good timing for Baroque & Rose to make its debut into the travel retail channel as passengers return to international travel.

“We’ve had a great response to our sustainable and organic skincare so far in the domestic market and we know consumers are looking for this type of conscious beauty option on their travels,” said Miriam Ciantar, Founder of Baroque & Rose.

Baroque & Rose products are made with sustainable ingredients and packaging.

Baroque & Rose products are made with sustainable ingredients and packaging.

Good for the body and the environment, Baroque & Rose skincare products combine modern skin-science and Mediterranean ingredients to deliver high quality formulations featuring 100% organic and sustainable ingredients.

Travel retail has been on the company’s radar since early 2022, but the decision was made to hold off on launching into the channel due to the pandemic.

Today, its goal is to expand its presence in both the domestic markets and travel retail.


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