Beirut Duty Free has just opened its newly redesigned and refurbished Watches, Fashion and Luxury store, at Beirut Rafic Hariri International Airport.

 

Beirut Duty Free is managed by Phoenicia – Aer Rianta Management Company (PAM), a joint venture between Phoenicia Trading – Afro Asia and ARI (Middle East).

 

Construction of the store, which incorporates a number of boutiques, started in April following an extensive planning and design process.

 

The 1,100sqm store has been designed to enhance passenger flow, but the focal point of the new retail area is watches and jewellery alongside a number of fashion and accessories boutiques including Mont Blanc, Furla, Longchamp, Pandora , which have already opened and will soon be joined with Ralph Lauren and Hermes in the coming months.

 

“The increased space has allowed us to expand our range of products in these buoyant categories and to showcase our luxury brands in the premium environment they deserve,” said Mohamad Zeidan, Chairman Beirut Duty Free.

 

“I would like to express my gratitude to our suppliers who have been very supportive throughout the design and construction phase. Great credit is also due to my own team here at BDF, our external contractors for ensuring that the project was completed on time, and to all our stakeholders for the exacting standards they set,” he added.

 

“The stunning new stores have already stimulated greater passenger interest in these categories and conversion levels are likely to increase further in the coming months. Initial results have been very promising especially for watches and as we complete the final touches and open the last couple of boutiques we are very optimistic for continued sales growth.”