Butlers Chocolates launches new Mini Bar collection with Dubai Duty Free

By Ben Webb |

Small is beautiful: Butlers’ new Mini Bar Collection.

Butlers Chocolates is poised to introduce a new collection of luxury assorted mini chocolate bars to travel retail, starting with an exclusive listing at Dubai Duty Free (DDF) during June and July.  The range will be rolled out to other locations later this summer.

The new travel retail exclusive collection features the brand’s most popular chocolate bar varieties, in a portable mini bar format. The six flavours featured include White Coconut & Almond, Salted Caramel and 40% Milk Chocolate.

Each individually wrapped bar features sustainably sourced cocoa, with no palm oil and only natural ingredients and flavourings.

READ MORE: Anniversary drum roll for Butlers as it aims to tantalise tastebuds in Cannes

Curated chocolate collections

The mini bars are presented in re-sealable, recyclable pouches, which contain a curated collection of either 35 or 50 chocolates. There is also a dark chocolate edition, featuring Butlers’ dark higher cocoa content mini bars.

Butlers Chocolates Sales Director Karl Marnane commented: “We are delighted to introduce this new line at Dubai Duty Free this summer. This new format is an exciting development for us and we are looking forward to sharing it with our retail partners in all markets over the coming months.”

The new Mini Bars are presented in 35- and 50-piece re-sealable, recyclable pouches.

DDF Senior Vice President – Purchasing Sharon Beecham noted: “We are pleased with the exclusive debut of Butlers mini chocolate bars at Dubai Duty Free, which is a great illustration of how our purchasing team collaborated with our supplier to create a compelling retail offer for our clients.”

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