DDF 36th anniversary sales surpass US$57m with celebrations in full swing

By Luke Barras-hill |


Cosmetics led the pack over the three-day period, topping US$15m in sales.

Dubai Duty Free (DDF) has reported sales of US$30.59m on its 36th anniversary day (20 December) following a shopping bonanza at Dubai International and Al Maktoum International Airports.

The travel retailer had offered a 25% discount across a range of product categories over a 72-hour period to mark the milestone.

Revenues hit US$13.65m and US$13.15m on 18 and 19 December, respectively, in the build-up to 20 December, as sales from the extravaganza rose by *9.7% year-on-year to US$57.39m.


The result will go a long way in helping DDF to hit US$2bn in annual sales for the second year in a row.

Cosmetics was the biggest money spinner, racking up returns of US$15.02m for the three-day period, followed by perfumes at US$10.29m and watches at US$9.14m.

DDF’s distribution centre issued 2,532 pallets of merchandise and undertook 240 trips from the warehouse to the airport over three days.


Colm McLoughlin, Executive Vice Chairman & CEO, Dubai Duty Free (sixth from left) joins other members of the executive team at Concourse B for a ceremonial cake cutting in honour of the 36th anniversary.

Cash registers for the period in question totalled 358,523 sales transactions, with 190,208 alone on 20 December, while warehouse picks totalled 25,637 for 923,182 units of merchandise. The highest number of picks were recorded on 18 December at 418,787.

The 36th anniversary coincided with a series of celebrations in various locations in the past week hosted by management and the executive team.

Famous faces including Kuwaiti style icon and social media influencer Noha Nabil, who met officials at Concourse A, while Wimbledon tennis champion Simona Halep visited Dubai Duty Free at Concourse B.


Kuwaiti style icon and social media influencer Noha Nabil (centre) drops into Concourse A to join in the celebrations.

Meanwhile, DDF staff partook in a ‘Staff Surprise’ draw that yielded a total of US$23,145 in cash prizes.

Certificates of appreciation to loyal DDF employees with 25, 30 and 35 years’ service were also handed out.

Colm McLoughlin, Executive Vice Chairman and CEO of Dubai Duty Free said: “The anniversary celebrations spread over three days were fantastic and received positive results across all the concourses.

“I would like to thank everyone, in particular thanks to our customers and our staff who did a great job in serving the high number of passengers.”


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