Dubai Duty Free (DDF) signalled its backing of the ‘1 Billion Meals Endowment’ campaign by opening Thursday (23 March) trading on the Nasdaq Dubai floor.
Led by Chief Operating Officer Ramesh Cidambi, Dubai Duty Free senior personnel and other officials gathered for the traditional bell ringing to open business.
It recognised the support pledged by the travel retailer to the campaign launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
DDF will donate AED 20 million/US$5.5 million over three years towards the cause.
This will help implement sustainable food programmes to counter and eradicate hunger experienced by underprivileged populations around the world, while positively impacting the lives of millions of people.
As part of efforts to achieve this, the campaign coinciding with Ramadan (22 March – 21 April) mobilises local, regional and international efforts to create the largest Ramadan sustainable food aid endowment fund.
This will act as a food safety net for populations suffering from food insecurity, as well as supporting vulnerable groups, especially victims of conflicts and natural disasters around the world.