For the fourth time, Dubai Duty Free (DDF) has been awarded ?Superbrand? status at the Superbrands Tribute Event held at the InterContinental Hotel, Dubai Festival City recently.
The award was presented by the Superbrands Council in the UAE, an offshoot of the Superbrands organisation, which comprises of councils throughout the world and which consists of senior executives from top companies within the emirates. DDF was among a number of UAE-based companies to receive the Superbrands award, which recognises outstanding brand qualities identified with a particular brand name.
At the Superbrands Awards ceremony, Ramesh Cidambi, DDF's Director-IT & Logistics accepted the award from Mike English, Director, Superbrands Middle East.