Dr. Shamanur Murugesh from Bangalore in India is the new owner of a Dubai Marina apartment for a year after purchasing a bottle of Chivas Regal at Dubai Duty Free.

Over the busy December and January period, Chivas Regal, in association with Dubai Luxury Homes, gave Dubai Duty Free customers the opportunity to win the Chivas Life in the form of a year?s residence at the exclusive Dubai Marina. The response was remarkable with thousands of entries received on www.winthechivaslife.com.
Dr. Murugesh was selected as the lucky winner and he received his prize in Dubai this week. ?I am overjoyed, I am a big fan of Chivas and I buy it every time I go through Dubai Duty Free. I remember seeing the promotion and thinking how great it would be to have my very own place in the Dubai Marina. I can?t believe that I have actually won.?
Colm McLoughlin, Managing Director of Dubai Duty Free said: ?Premium whisky is our most important spirit category and it is great to see our suppliers adding value to the category with such impactful initiatives. It is important that the promotion not only brought attention to Chivas Regal, but also put the spotlight on Dubai as a destination. The response to the promotion was outstanding and it was a great success?.
For Pernod Ricard Gulf, who market Chivas Regal in Dubai, the promotion was certainly a great success. ?Chivas Regal has been performing exceptionally well in Dubai Duty Free over the past few years,? said David Freeborn, General Manager for Pernod Ricard Gulf. ‘But the performance in December and January was unprecedented. We saw record sales not just for Chivas 12 Year Old but also for the Super Premium Chivas 18 Year Old.?