Dubai Duty Free 40th anniversary sales trigger $14.8m spending spree

By Faye Bartle |

Dubai Duty Free

The Dubai Duty Free management and staff at the 40th Anniversary celebration in Concourse B.

Dubai Duty Free achieved sales of US$14.8 million (Dhs54.2m) on its milestone 40th anniversary on 20 December 2023, spurred by a special 25% discount on a wide range of merchandise for 24 hours.

The anniversary sale, which was also extended to its Home Delivery and Click & Collect shopping services, kick-started a spending spree at Dubai International and Al Maktoum International airports, with sales an impressive 53% higher than on the retailer’s 39th anniversary day last year.

From a category point of view, perfumes was the highest-selling category, with sales of $3.4m (Dhs12.4m) during the anniversary day sale.

This was followed by watches with sales of $2.1m (Dhs7.5m), while ticket sales for Dubai Duty Free Millennium Millionaire reached $1.8m (Dhs6.6m).

Liquor took the fourth spot with sales of $1.8m (Dhs6.4m), followed by cosmetics with sales of 1.2m (Dhs4.3m).

“We are very pleased with the positive result of our 40th anniversary sales across all Concourses within 24 hours,” said Colm McLoughlin, Executive Vice Chairman and CEO of Dubai Duty Free.

“There was huge excitement amongst our customers and staff on the day and I would like to thank everyone for contributing towards our milestone anniversary celebrations.”

Meanwhile, online sales topped $2.1m (Dhs7.5m) with a total of 5,815 combined orders received through Click & Collect and Home Delivery service, as well as tickets for the Dubai Duty Free Millennium Millionaire and Finest Surprise promotions purchased online.

During the 24-hour anniversary sales, the cash registers recorded a total of 79,812 sales transactions while Dubai Duty Free’s Distribution Centre issued 800 pallets of merchandise and the total number of picks in the warehouse was 8,041 for 265,799 units of merchandise.

First introduced in 2003, the Dubai Duty Free anniversary promotion is a hotly anticipated annual event.

It’s expected that the retailer may smash its $2 billion annual sales record in 2023.

READ MORE: Dubai Duty Free marks four decades of dynamism

READ MORE: DDF lines up more promotions and discounts to mark milestone 40th year

READ MORE: Dubai Duty Free celebrates as Chinese passengers return to the airport


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