Dubai Duty Free is preparing a special promotion at Dubai International Airport’s T3 for L’Eau Couture, the new fragrance from Elie Saab (part of the Beauté Prestige International stable).
From 20 February to 1 March, passengers will be immersed into the world of the Lebanese designer’s fashion and fragrance, with a podium designed around the theme of nature in the city, and the idea of a luxurious exterior terrace.
As part of the event, passengers will be invited to personalise an Elie Saab beauty pouch with their initials if they purchase a large-size fragrance. Through a fragrance consultation, clients will also have the chance to discover three Elie Saab looks and keep their favourite through a bookmark they will receive.
The new scent is described by BPI as “a fresh, deliciously addictive couture fragrance”. For L’Eau Couture, Francis Kurkdjian came up with a new tribute to freshness, reinterpreting accords in a way never seen before, claims the company.
The delicately faceted bottle (left) reveals a crystalline green juice and is dressed in an elegant water-green box with radiance and transparency, two key elements of this launch.
BPI will also be running strong media campaigns in T1 & T3 at Dubai International using 93 digital screens and 400 POS cashier screens with which it hopes to catch the attention of a sizeable proportion of the 65m passengers that use the international hub, the second busiest in the world.