Dubai Duty Free hosts L’Oréal Paris Midnight Serum launch pop-up

By Charlotte Turner |

L’Oréal Paris and Dubai Duty Free opened a pop-up store in March to launch new exclusive skin care product, Age Perfect Cell Renew Midnight Serum.

 

According to the beauty giant, the Midnight Serum from L’Oréal Paris is breaking records in local markets.

 

“Inspired by mother cell science, it is the first serum with Antioxidant Recovery Complex to reveal millions of new skin cells for more youthful, firmer and radiant looking skin,” insists the company.

 

DDF customers were met by 'a high-end experience' for the Midnight Serum launch in March.

DDF customers were met by ‘a high-end experience’ for the Midnight Serum launch in March.

The formula is described as ‘truly luxurious’ ensuring a ‘sensorial experience that wraps the skin in a relaxing recovery for the night’.

 

ONLINE AND OFFLINE

“We are pleased to welcome the travellers to our most premium expression of the brand, providing them with a high-end and personalised experience at Dubai airport featuring our best launches of the year,” said Mehdi Benayad, Consumer Products Division General Manager Travel Retail Europe, Middle East, Africa & India.

 

To boost visibility and awareness, the pop-up provided a full O+O (online and offline) consumer journey for both Midnight Serum and the new make-up launch, Color Riche Intense Volume Matte lipstick.

 

Starting with a strong digital activation in partnership with client DDF, consumers were invited to discover the new launches via website banners, social media posts and time-out emailers.

 

They were then invited to see the products come to life at the pop-up store, where they had access to personalised retailtainment such as engraving of lipstick or taking a photo in a Parisian photobooth.

To boost visibility and awareness, the pop-up provided a full O+O (online and offline) consumer journey for both Midnight Serum and the new make-up launch, Color Riche Intense Volume Matte lipstick.

To boost visibility and awareness, the pop-up provided a full O+O (online and offline) consumer journey for both Midnight Serum and the new make-up launch, Color Riche Intense Volume Matte lipstick.

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