Dubai Duty Free registered annual sales of US$1.74 billion in 2022, representing a 78% increase over the previous year.
December sales were further fuelled by Dubai Duty Free’s 39th anniversary celebrations when the operation offered a 25% discount from the 18-20.
As reported, total sales achieved on Dubai Duty Free’s 39th anniversary topped US$29.4 million, bolstered by a special 25% discount offered on a wide range of products over three days from 18-20 December.
“We are thrilled to announce such a positive year as travel returns, during which the operation went from strength to strength,” said Dubai Duty Free Executive Vice Chairman & CEO, Colm McLoughlin.
“I would like to thank our Chairman, H.H. Sheikh Ahmed bin Saeed Al Maktoum, for his ongoing support and I join him in thanking our great team of staff, our suppliers and of course our customers, who are fundamental to our continued growth and success.”
The operation recorded over 17.3 million sales transactions throughout the year, or an average of 46,912 sales transactions per day, while a staggering 47.302 million units of merchandise were sold.
With sales of US$310.66 million, perfume, which contributed 18% of total sales retained its position as the top selling category.
It was followed by liquor, gold, cigarettes & tobacco, and electronics. Sales of liquor reached US$279.84 million and accounted for 16% of the total annual sales.
Meanwhile, gold recorded sales of US$172.41 million and contributed 10% towards total revenue.
Cigarettes & tobacco came in fourth place with sales amounting to US$154.07 million and accounted for 9% of total revenue while electronics came in fifth place with sales of US$137.59 million and accounted for 8% of total annual sales.
Online sales accounted for 2.54% of the overall sales tally for 2022 and reached US$44.16 million.
Sales in Departures across the operation totalled US$1.53 billion representing 88% of total annual sales, while Arrivals sales totalled US$157.092 million, representing 9% of total annual sales.
Meanwhile, in line with the growth of the operation, rehiring and recruitment continued with the total employee count now standing 4,663.