In celebration of its 39th anniversary, Dubai Duty Free is offering passengers travelling through Dubai International and Al Maktoum International airports a 25% discount on a wide range of merchandise.

The promotion began on 17 December and is running over three days, ending at midnight tonight (20 December).

The 72-hour promotion has triggered a ‘spending spree’ at the two airports and online, according to the retailer, delivering a positive end to the year.

“The anniversary celebrations spread over three days are fantastic and we are glad to see such positive sales results across all the concourses at both airports,” said Colm McLoughlin, Executive Vice Chairman & CEO of Dubai Duty Free.

“Extending a 25% discount to our customers is our way of saying thank you for their support throughout the year.”

A number of celebrations have taken place over the past few days, involving the Dubai Duty Free executive team led by McLoughlin, including at Al Maktoum International Airport, as well as its head office in Ramoul, Terminal 3 Concourse A and Arrivals 4, Terminal 2, the Hatta Border and Terminal 1 Concourse D in Dubai International Airport.

To mark the exact day the retailer was born (on 20 December 1983), the Dubai Duty Free team headed to Terminal 3’s Concourse C and Control Tower for a cake cutting before proceeding to Concourse B for yet another celebration where they conducted the Dubai Duty Free Millennium Millionaire and Finest Surprise draws.

Two draws were conducted in the Dubai Duty Free Millennium Millionaire promotion with Series 408 and 409 being drawn.

Roymiranda Rollent (currently yet to learn of his win due to being uncontactable at the time of publishing), an Indian national based in Trivandrum, India became a dollar millionaire in Millennium Millionaire Series 408 with ticket number 1946, which he purchased on 29 November on his way to Trivandrum.

Safir Ahamed, a 76-year-old Indian national based in Dubai, was announced as the winner of US$1 million in Millennium Millionaire Series 409 with ticket number 4564, which he purchased online on 13 December.

A resident of Dubai for 46 years, Ahamed has been participating in the Dubai Duty Free promotion since 1989 and was ‘over the moon’ to learn that he was now a millionaire.

“Thank you Dubai Duty Free! This money will really go a long way,” he said.

Rollent and Ahamed are the 201st and 202nd Indian nationals, respectively, to have won US$1 million since the start of the Millennium Millionaire promotion in 1999.

Indian nationals make up the highest number of Dubai Duty Free Millennium Millionaire ticket buyers.

Today’s draw was conducted by: Dubai Duty Free’s Executive Vice Chairman & CEO, Colm McLoughlin; Chief Operating Officer, Ramesh Cidambi; Salah Tahlak, Joint COO; Sinead El Sibai, SVP – Marketing; Dr. Bernard Creed, SVP – Finance; Mona Al Ali, SVP – Human Resources; Michael Schmidt, SVP – Retail; Sharon Beecham, SVP – Purchasing; and Zayed Al Shebli, SVP – Loss Prevention and Corporate Security.

Following the Millennium Millionaire ceremony, four luxury vehicle winners were also unveiled at the Dubai Duty Free Finest Surprise draw.

Kenneth Francis Robertson, a 56-year-old South African national based in Riyadh, Saudi Arabia won an Audi A8L 3.0 (Terra Gray Metallic) car; Karim Samman, a 37 year old German national based in Cologne, Germany won a Bentley Continental GT V8 (Glacier White) car; Khadka G.B., a Nepali national based in Dubai, won a BMW F 900 R (Bluestone Metallic) motorbike; and Arnaz Sapna Ashraf, a 50-year-old Indian national based in Dubai, won a Harley-Davidson Nightster (Gunship Grey) motorbike.

To get everyone in the Christmas spirit, the Dubai Duty Free Nightingales choral group delighted staff and customers with renditions of Christmas carols.

Dubai Duty Free staff also enjoyed a special ‘Staff Surprise’ draw.