Dufry and RegStaer officially unveil Pulkovo International Airport stores

By Andrew Pentol |

Left to right: Leonid Sergeev, CEO Airport Pulkovo; Maxim Sokolov, Vice Governor of St. Petersburg; Julián Díaz, CEO Dufry; and Alexander Baev, Chairman of the Board of Directors of RegStaer participate in the traditional ribbon-cutting ceremony.

Dufry Group and RegStaer have officially inaugurated the fully refurbished 2,670sq m duty free walkthrough and 235sq m Kids store at Pulkovo International Airport in St Petersburg. Both outlets are located in the international departures hall immediately after security.

The inauguration follows the successful extension of the concession contract at the airport in 2020 and was attended by Maxim Sokolov, Vice Governor of St. Petersburg; Leonid Sergeev, CEO Airport Pulkovo; Julián Díaz, CEO, Dufry and Alexander Baev, Chairman of the Board of Directors of RegStaer.

Dufry says that the design of the new walk-through conveys a summer garden feel and creates an airy and open space. Bionic décor elements also reflect the city of St. Petersburg with a modern twist, according to the retailer.

The duty-free shop offers a wide range of products from world renowned brands across all major categories. These include perfume and cosmetics, spirits, confectionery and fashion accessories.

Conveniently located just after the main duty free stores, the kids concept store welcomes adults and children alike. Designed with a strong aviation theme, brightly coloured toy planes hang from the ceiling and product gondolas resemble helicopters.


The product mix combines toys, confectionery, children’s sunglasses and clothing from major brands including Lego, Kinder, Ray-Ban, Polaroid and Gulliver.

The design of the new walk-through conveys a summer garden feel and creates an airy and open space, according to Dufry Group.

Additionally, passengers an take advantage of the reserve & collect pre-order service which allows them to select products on the website before their flights and collect items in-store (www.stpetersburg.shopdutyfree.com).

Introducing Pulkovo Airport at the inauguration Sergeev said: “Dufry has made a significant contribution to the development of Pulkovo Airport for many years. The RegStaer group of companies has joined a stable, mutually beneficial cooperation, opening this wonderful store today, together with Dufry.

“We are grateful that during a rather difficult period for the aviation industry, the project was not suspended and now Pulkovo Airport passengers can purchase with pleasure, enjoying the comfortable atmosphere before their flight.”

Perfumes and cosmetics are part of a wide range of products in the new walkthrough.

Díaz added: “I am delighted to be here today with our valued colleagues and partners from Pulkovo Airport and RegStaer.  We have operated the Pulkovo concession since 2014 and I would like to thank everyone involved for their renewed partnership and trust.

“St. Petersburg is the most visited tourist city in Russia and the airport typically welcomes 19.6 million passengers each year.  These new stores will offer all those travellers an exceptional and memorable shopping experience, which will be further enhanced by the latest best practices in our digital technology and customer engagement services.”


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