Edrington EMEA and Le Clos take partnership to next level

By Andrew Pentol |

The-Macallan-Distillery

The new The Macallan distillery and visitor centre in Speyside opened last May.

Edrington EMEA Travel Retail and Dubai-based fine wine and luxury spirits retailer Le Clos are to unveil a new luxury retail concept for The Macallan.

The Macallan boutique will be the first-ever permanent mono-brand luxury spirits boutique at Dubai International Airport. The design is a bespoke concept, which draws from the passion, vision and beauty of The Macallan Estate, including the new £140m distillery and visitor centre in Speyside, according to the company.

In addition to a strong focus on consumer engagement and storytelling, the boutique will feature exclusive products, complementing Le Clos’ portfolio of fine wines and spirits.

MULTIPLE HIGHLIGHTS

The partnership between Edrington and Le Clos has yielded a number of highlights including multiple world record sales in travel retail. The most recent, was the world record sale of two rare bottles of The Macallan 1926 for $1.2m.

Jeremy Speirs, Managing Director EMEA, Travel Retail Edrington commented: “Our ongoing collaboration with Le Clos has seen DXB become one of the go-to locations globally for The Macallan collectors and whisky connoisseurs.

“It is therefore fitting that we will partner —in close collaboration with Dubai Airports— to deliver the ultimate expression of the brand in travel retail, The Macallan Boutique.”

Andrew Day, Group Chief Executive Officer MMI added: “Le Clos, The Macallan and Dubai Airports have enjoyed an outstanding, record-breaking partnership, culminating with our recent world-record sale of $1.2m.

View-of-new-Le-Clos-Store

A Le Clos store at Dubai International Airport.

“Le Clos recently celebrated its tenth year of award-winning operations at Dubai International and we are delighted to announce the next chapter in our history with the creation of a world-first standalone The Macallan Boutique by Le Clos.”

He added: “The Macallan has played a significant role within our portfolio and it is testament to our leadership in luxury travel retailing that we will bring this amazing brand to life on a truly global stage at DXB.”

Eugene Barry, Executive Vice President, Commercial, Dubai Airports concluded: “We welcome The Macallan Boutique, an extension of our longstanding partnership with Le Clos and a first for the region. We look forward to the impact a great brand collaboration like this will bring to travellers’ experience at DXB.”

 

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