Furla upgrades retail space at Dubai International Airport

By Caroline Sargent |

Furla has upgraded its presence at Dubai International Airport, Concourse B, by opening a new 12 sqm ‘personalized corner’ unit with the support of Dubai Duty Free.

 

Originally merchandised within the generic fashion store, Furla relocated to its new point of sale 25 June.

 

Gerry Munday, Furla Global Travel Retail Director, says, “This upgrade is fully in line with Furla’s policy to ensure all travel retail locations are either freestanding boutiques, shop in shops or personalized corners. We would like to thank Dubai Duty Free for granting Furla this dedicated space, which we feel is essential to create the right atmosphere and the brand’s unique shopping experience.

 

“Middle East is one of the regions with the highest potential of growth for Furla and we are confident that this new positioning will reap the greatest benefits both for the retailer and the brand”.

Middle East

MEADFA Conference 2024 ‘heading to Abu Dhabi on 17-19 November’

This year’s Middle East & Africa Duty Free Association (MEADFA) Conference will take...

International

DFWC Q1 2024 KPI Monitor indicates rise in duty free impulse purchases

Impulse purchasing within global duty free is on the rise, according to the latest Duty Free...

Asia & Pacific

Avolta details “bold and ambitious” goals to grow its APAC business

With a number of key developments coming to fruition, including its operations at Wuhan Tianhe...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend