Grey Goose and Dubai Duty Free toast to four-year tennis partnership

By Charlotte Turner |

In its fourth year of sponsoring the Dubai Duty Free Tennis Championships (14-26 February 2022), Bacardi Global Travel Retail has partnered with the retailer to release a limited edition Grey Goose vodka original, bottled at 43% ABV.

 

The limited edition is available exclusively at Dubai Duty Free airport stores, priced at US$52.50 (75cl).

 

Grey Goose benefits from exposure at the tournament itself as well as through its presence at the airport within Dubai Duty Free’s stores, in what the brand describes as a multimedia brand-building opportunity.

 

Sijesh Janardhan, Regional Manager, Middle East and Africa, Bacardi Global Travel Retail said. “We are thrilled to reinforce our long relationship with Dubai Duty Free by continuing the Grey Goose sponsorship of the Dubai Duty Free Tennis Championships.

 

A SHARED PASSION FOR TENNIS

“We have a long-standing relationship with Dubai Duty Free and, like them, we share a passion for tennis. Bacardi is in the business of helping people celebrate the moments that matter with our portfolio of premium drinks brands – including Grey Goose vodka – and this sponsorship is a perfect fit.”

 

Colm McLoughlin, Executive Vice President and CEO of Dubai Duty Free adds: “We are delighted to have Grey Goose as an official partner of the Dubai Duty Free Tennis Championships for a fourth year.

 

“We are happy that we have sponsors reconfirm their support and many of our sponsors have been with the tournament for over 20 years.”

 

Throughout the tournament Grey Goose vodka benefited from increased visibility at Dubai Duty Free stores in addition to playing a feature role in the cocktails served at the VIP bar at the stadium.

 

The Grey Goose VIP bar at the stadium.

The Grey Goose VIP bar at the stadium.

 

 

The Americas

Details emerge of JFK T1 commercial programme and duty free tender

Qualified travel retail operators are being invited to participate in a request for proposals...

Europe

Mondelez WTR launches Win a Diamond pop-up with Lagardère at CDG

Mondelez World Travel Retail (WTR) has unveiled an enhanced iteration of its Win a Diamond...

Middle East

JEDCO launches multi-category tenders at KAIA T1

Jeddah Airports Company (JEDCO KSA) has issued a request for proposals for several...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend