Bacardi-owned Grey Goose has returned to the Dubai Duty Free Tennis Championships as its official vodka and premium sponsor for a fifth consecutive year.
Held at the Dubai Duty Free Tennis Stadium from 19 February to 4 March, the tournament attracts the world’s biggest names in tennis and reaches a global audience.
In addition to in-stadium branding, Grey Goose is being served at the tournament’s hospitality experiences.
The brand is also executing a colourful tennis-themed shopper engagement campaign at Dubai International Airport to coincide with the Championships.
Key focal points include high-footfall areas in Arrivals and Departures across Terminals 1 and 3.
‘Grey Goose moments’
In-store activity focuses on cocktail education, with passengers able to make the tournament’s official cocktail themselves. Named the Grey Goose Golden Set, it includes pineapple juice, coconut syrup, elderflower liqueur St-Germain and Grey Goose.
Shoppers are encouraged to engage with the brand, take photographs of themselves in a giant tennis ball-themed chair and share the ‘Grey Goose moment’ with their social media followers.
“We are delighted to further extend our long and successful relationship with Dubai Duty Free as a sponsor of the ATP Dubai Duty Free Tennis Championships,” said Alexey Babin, Director IMEA, Bacardi Global Travel Retail.
“In this, our fifth year of sponsorship, we have exploited our deep understanding of this regional market to further strengthen the visibility of Grey Goose on the world-class tennis circuit.
“The tournament is regularly voted among the most popular on the tennis calendar not only among both fans but also by the players, highlighting its blend of supreme skill, perfectionism and shared enjoyment, qualities that are shared and celebrated by Grey Goose.”