Grey Goose returns for fifth year as DDF Tennis Championships sponsor 

By Kristiane Sherry |

Grey Goose is engaging customers at Dubai International Airport

Bacardi-owned Grey Goose has returned to the Dubai Duty Free Tennis Championships as its official vodka and premium sponsor for a fifth consecutive year. 

Held at the Dubai Duty Free Tennis Stadium from 19 February to 4 March, the tournament attracts the world’s biggest names in tennis and reaches a global audience. 

In addition to in-stadium branding, Grey Goose is being served at the tournament’s hospitality experiences.

The brand is also executing a colourful tennis-themed shopper engagement campaign at Dubai International Airport to coincide with the Championships.

Key focal points include high-footfall areas in Arrivals and Departures across Terminals 1 and 3.

‘Grey Goose moments’

In-store activity focuses on cocktail education, with passengers able to make the tournament’s official cocktail themselves. Named the Grey Goose Golden Set, it includes pineapple juice, coconut syrup, elderflower liqueur St-Germain and Grey Goose. 

Shoppers are encouraged to engage with the brand, take photographs of themselves in a giant tennis ball-themed chair and share the ‘Grey Goose moment’ with their social media followers. 

As well as learning how to make cocktails, passengers can capture their ‘Grey Goose moment’

“We are delighted to further extend our long and successful relationship with Dubai Duty Free as a sponsor of the ATP Dubai Duty Free Tennis Championships,” said Alexey Babin, Director IMEA, Bacardi Global Travel Retail. 

“In this, our fifth year of sponsorship, we have exploited our deep understanding of this regional market to further strengthen the visibility of Grey Goose on the world-class tennis circuit. 

“The tournament is regularly voted among the most popular on the tennis calendar not only among both fans but also by the players, highlighting its blend of supreme skill, perfectionism and shared enjoyment, qualities that are shared and celebrated by Grey Goose.”

Last year Grey Goose served up bespoke Honey Deuce cocktails as the official vodka of the US Open tennis tournament.


OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...


TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...


TR Consumer Forum welcomes Gulf Beverages

TRBusiness is proud to announce Gulf Beverages and African + Eastern as Diamond Sponsors for the...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend