The latest inflight duty free brochure from Gulf Air concessionaire Aer Rianta International ? Middle East (ARIME) and Bahrain Duty Free has been launched with several changes in both presentation and product portfolio.
The new retail mix comprises 127 products with 13 regional exclusives and early indications are that the customer response has been very positive.
New products include a compact solar power charger from Akita compatible with 133 mobile phone models; a Gamze compact games console; and the latest fragrances from Hermes, Chanel, Dior, YSL, DKYN, Jean Paul Gaultier and the avant garde Agent Provocateur from London.
ARIME and Bahrain Duty Free say that the travel accessory range has also been enhanced to appeal to a broader spectrum of passengers.In a statement, the companies said: ‘Emphasis has been placed on the presentation of the magazine and by featuring the latest fragrance from Elizabeth Arden – After 5, it has achieved a great impact, enticing passengers to pick up the magazine and explore further. This striking image encapsulates the psychology and energy behind this latest issue.
‘The magazine focuses on ?value added benefit? by presenting passengers not only with many new offers but also more choice. For example, passengers will now receive a free gift with the purchase of any two Revlon products, thus giving passengers greater flexibility and choice.
‘Following the success of our Swiss watch competition, the latest issue invites our passengers to take part in the hot diamonds competition by simply spending $100 or more. Passengers have the chance to win a beautiful hot diamonds pendant & earring set from the ‘just add love’ collection.
‘With Bahrain playing host to the third Gulf Air Bahrain Grand Prix in March Gulf Air is confident of another successful year of capitalising on its strong regional presence and continued commitment to providing a quality service and ongoing growth.’