L-R: Elisa Fontana, Director Marketing and Trade Marketing Travel Retail, HARIBO; Dubai Edition of Haribo’s Friends & Party Pouch.

Haribo has unveiled a special Dubai Edition of its popular Friends & Party Pouch, available exclusively at Dubai Duty Free.

The limited-edition pack has been created with bespoke Dubai-themed graphics and imagery, adding a stronger sense of place to one of travel retail’s best-performing sharing formats.

Fully Halal-compliant and weighing 649g, the pack contains 44 individually portioned mini bags of HARIBO favourites, including Goldbears, Happy-Cola, Starmix and Tropifrutti. The large, stand-up pouch format has become one of Haribo’s most successful travel retail products, appealing particularly to travelling families and those seeking informal, shareable gifting options.

The Friends & Party concept first launched in the region in 2023 as a follow-up to the Pick & Party pouch introduced in 2022, which has since become a central pillar of Haribo’s travel retail-exclusive portfolio. The new Dubai Edition builds on that momentum with a design that highlights the city’s vibrant identity and its position as a destination known for global tourism and gifting culture.

The launch is being supported in-store by a time-limited promotion offering three packs for the price of two, aimed at driving multi-unit sales and reinforcing the gifting message.

“We are delighted to partner with Dubai Duty Free in presenting the airport’s guests with a unique new presentation of the popular Friends & Party stand-up pouch, sharing a story of this vibrantly unique location,” said Elisa Fontana, Director Marketing and Trade Marketing Travel Retail, Haribo. “Travellers are seeking new and original experiences across all product categories, and this special local edition contributes to the Sense of Place that makes Dubai Duty Free such an engaging and dynamic shopping environment.”

The launch is being supported in-store by a time-limited promotion offering three packs for the price of two.

She added that gifting remains the leading purchase driver in confectionery within travel retail, and the Dubai Edition offers shoppers a compelling, meaningful option to share with loved ones during or after their journey.

Commenting on the partnership, Sharon Beecham, Senior Vice President – Purchasing, Dubai Duty Free, said: “At Dubai Duty Free, we are constantly seeking ways to enhance the guest shopping experience through exclusive, high-quality brand offerings and promotions that reflect travellers’ motivations. Backed by the global appeal of the HARIBO brand, we are delighted to present the Haribo Friends & Party Dubai Edition as a distinctive new addition to our confectionery assortment.”

The Haribo Friends & Party Dubai Edition is now available exclusively at Dubai Duty Free.

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