Heinemann confirms Sharm el Sheikh

By Doug Newhouse |


Gebr. Heinemann today formally confirmed that it has won the duty free tender at Sharm el Sheikh Terminal 2.

This story was broken exclusively by TRBusiness last night. The retailer says the bid was made by its new joint venture business, Heinemann Egypt for Trading, in which Gebr Heinemann holds a 60% majority with the with Global Brands/Toulan Family and EFSCO each controlling 20%.

Heinemann says that the new five-year contract will commence in late summer this year. Commenting on the victory,  Jens Degner, Director Business Development said: “We are very happy and are looking forward to the new operation.

“The Egyptian market is well known to Gebr. Heinemann. Through more than 20 years distribution experience in the market we gained extensive knowledge about customers’ needs and purchase habits and will now continue this experience with our first retail business.”

Supplying facts and figures today, Heinemann said the departures shop will be 773sq m in size offering a wide choice of international and local brands, while the arrivals outlet will stock spirits, wines, tobacco, confectionery and perfume and cosmetics.

 

 

A specialty shop built into the Gebr. Heinemann JV offer. (Top) An artist’s rendering of the main departure store.

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