Multinational tobacco firm Imperial Brands will present its duty free growth plans for the Middle East at the MEADFA Conference later this month (24-26 November).

As an exhibitor and sponsor of the conference, Imperial Brands will showcase its portfolio to delegates attending the event at the Kempinski Hotel in Muscat, Oman.

At its booth, attendees will be able to enjoy a juggling show, their favourite cigarettes, learn about future innovations and initiatives, receive personalised gifts, mock-tails and enter a competition for a chance to win a holiday to Greece.

The company is enjoying strong duty free traction in the region, spearheaded by its Davidoff cigarettes brand.

DAVIDOFF LEADS GROWTH

Christian Münstermann, General Manager of Global Duty Free & Export said: “Despite the challenging environment, our duty free business in GCC is overall growing, thanks to our strong portfolio, great partnership with retailers and a rich pipeline of duty free exclusive offers, aiming to fulfil the specific needs of each of our target travelling nationalities.”

Its latest release, Davidoff Evolve, boasts a king size cigarette format featuring a combo-filter and premium cigarette paper.

Imperial Brands is now focusing on providing a full cross-category offer of leading products in the traditional tobacco and next-generation sectors following the release of the myblu vaping device with Beirut Duty Free earlier this year.

Myblu will roll out to duty free shops in Europe and the US soon in a bid to enhance Imperial’s offer across the entire market.

Head of Corporate & Legal Affairs Global Duty Free & Export Tobias Baude added: “As the tobacco environment evolves to a new era, Imperial Brands adapts and has developed next generation Products with a particular focus on the vaping category. In the Middle East the regulation is changing, allowing gradually the opening of this category, where Imperial Brands is intending to play a key role.”

Imperial Brands’ sponsorship of the MEADFA Conference is the latest stage in a long-standing partnership between both parties.