Jordanian Duty Free Shops (JDFS) has renewed its partnership with Jordan’s government to run duty free border and seaport shops across the country.
The exclusive 10-year contract comes as JDFS celebrates its 25th anniversary this year.
JDFS possesses a sizeable presence in Jordan’s retail market, operating more than 20 border shops, a downtown diplomatic store in Capital Amman serving in excess of seven million passengers per year, and is involved in a sprawling development in Aqaba on the shores of the Red Sea.
In a statement praising the renewal agreement, Haitham Al-Majali, CEO at JDFS said: “We appreciate the trust that the government has given us once again to continue as the exclusive duty free operator for land borders and sea ports.
“Our staff have prominent experience in the travel retail sector and have always showed nothing but professionalism and dedication. Our sales team has always focused on better serving our customers from all over the world with premium products and we will continue to do so for the next 10 years.”
The company, like many others, has suffered from blunted sales as a result of the Covid-19 crisis following closures at most of its border shops.
Al-Majali reports that the company’s resilience, coupled with the current positive travel indicators and passenger movements, is reflecting positively on its revenues.
“Our strategy has adapted with the effects of the pandemic, and this agreement will help us boost our operation as we strive for more success and customer satisfaction, as we will work to introduce new product ranges in different categories in the next few months, in order to meet the demands of our customers.”