Lancôme has partnered with Dubai Duty Free to create a luxury pop-up at Dubai International Airport, to celebrate Eid. The animation space will run at the location until mid-July.
The pop-up is designed to celebrate generosity and togetherness – key values of the Muslim festival.
The animation theme combines a moonlit desert with the Lancôme brand’s signature rose motif.
The promotional space showcase Lancôme’s premium fragrance and skincare collections, Maison Lancôme and Lancôme Absolue.
The former features rare floral/precious wood blends, presented in vintage fragrance flacons adorned with golden decorative plates.
Lancôme Absolue is the brand’s premium anti-ageing skincare line, formulated with the premier cru Perpetual Rose, cultivated in the Plateau de Valensole terroir, renowned for its mineral-rich soil.
Inspired by nature’s ability to regenerate itself, the Absolue skincare line is said to combine pioneering science with enhance sensoriality, for exceptional results.
To further enhance the customer experience – and facilitate the perfect Eid gift – shoppers can choose a luxurious silk paper, ribbon or perfumed ceramic gift case for their purchases.
Lancôme TREMEAI General Manager Cédric Remeur commented: “Our ambition with this elevated pop-up is to celebrate this moment of the year, offering customers a memorable experience and luxury services showcasing Lancôme’s generosity and premium expertise.”