The new Lancôme pop-up at Dubai.

Lancôme has partnered with Dubai Duty Free to create a luxury pop-up at Dubai International Airport, to celebrate Eid. The animation space will run at the location until mid-July.

The pop-up is designed to celebrate generosity and togetherness – key values of the Muslim festival.

The animation theme combines a moonlit desert with the Lancôme brand’s signature rose motif.

The promotional space showcase Lancôme’s premium fragrance and skincare collections, Maison Lancôme and Lancôme Absolue.

The former features rare floral/precious wood blends, presented in vintage fragrance flacons adorned with golden decorative plates.

Lancôme Absolue is the brand’s premium anti-ageing skincare line, formulated with the premier cru Perpetual Rose, cultivated in the Plateau de Valensole terroir, renowned for its mineral-rich soil.

Inspired by nature’s ability to regenerate itself, the Absolue skincare line is said to combine pioneering science with enhance sensoriality, for exceptional results.

The luxury desert/rose-themed space highlights the brand’s premium fragrance and skincare collections, Maison Lancôme and Lancôme Absolue.

To further enhance the customer experience – and facilitate the perfect Eid gift – shoppers can choose a luxurious silk paper, ribbon or perfumed ceramic gift case for their purchases.

Lancôme TREMEAI General Manager Cédric Remeur commented: “Our ambition with this elevated pop-up is to celebrate this moment of the year, offering customers a memorable experience and luxury services showcasing Lancôme’s generosity and premium expertise.”

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