Following the successful launch of Lindor’s ‘Spring Flavour’ Tube in March, Dubai Duty Free, in association with Lindt, has announced another first and exclusive – the launch of the Lindor Caramel Tube.
This latest release is part of Lindt’s 2014 global promotion of their limited edition Lindor Tube, which was introduced to the industry at the TFWA World Exhibition in Cannes last year.
The 250g Lindor Caramel Tube is only available at Dubai Duty Free from June until 31st December 2014, across all concourses and terminals.
Commenting on the exclusive launch, Dubai Duty Free Vice President for Purchasing, Saba Tahir said, “We are delighted that Dubai Duty Free is the first travel retailer in the world to showcase this latest addition of Lindor Tube. This launch is the result of our continuous efforts to liaise and collaborate with our suppliers in order to offer our customers appealing travel retail firsts.”
Lindt & Sprungli Duty Free MEIA Sales & Market Manager Gabriela Steiner commented: “The latest creations of the Lindt Master Chocolatiers are a total success worldwide, which is generating fast growing awareness of Lindor in the travel retail industry. We are very pleased to launch a sophisticated product ideal for sharing or gifting with a unique flavor like the Lindor Caramel 250g, exclusive to Dubai Duty Free until end of December 2014”.
The Caramel Tube will become available to other travel retailers and duty free operators from 2015.