L’Occitane launches ‘Gift of Nature’ campaign with Dubai Duty Free

By Trbeditor |

L’Occitane’s nature-positive pop-up at Dubai International Airport.

L’Occitane Travel Retail has introduced the next phase of its ‘Gift of Nature’ campaign in the Middle East. In April the brand unveiled a nature-focused installation at the Dubai Duty Free pop-up in Dubai International Airport Concourse D. The campaign is now being continued off-shelf in Dubai Duty Free shops.

The travel retail initiative – described as the first of its kind in the Middle East region – marks the second chapter of L’Occitane’s ‘Nature Positive’ campaign, which ran during 2022.

This initial campaign featured a number of pop-up stores at key airport locations across Europe, Asia and the Americas, in celebration of Earth Day (22 April).

READ MORE: L’Occitane Travel Retail activates ‘Gift of Nature’ campaign ahead of Earth Day

Showcasing sustainable skincare

The Dubai Duty Free pop-up was designed to showcase the brand’s commitment to sustainability and protecting the planet’s natural biodiversity. It featured a colourful podium made from recyclable materials and decorated with lush, natural foliage, including real lavender and Immortelle flowers, in addition to an olive tree.

The Gift of Nature campaign highlights a number of key product ranges, including Almond, Immortelle, Shea Butter and the 86 Intense Collection.

The 360-degree immersive customer experience highlighted a number of the brand’s key ranges, such as Almond, Immortelle, Shea Butter and the 86 Intense Collection, which is exclusive to the Middle East. The activation also incorporated a biodiversity engagement game, as well as ‘traffic stopper’ treats and special gwps.

L’Occitane Group Head of Global Travel Retail Marketing Mona L’Hostis commented: “We are thrilled to be launching the next chapter of our ‘Gift of Nature’ campaign in the Middle East with the fantastic support of Dubai Duty Free. We hope to inspire and motivate travellers to think more sustainably, so that together we can all make a difference to the health of our planet.”

The Dubai pop-up featured a colourful podium made from recyclable materials, decorated with with real flowers and an olive tree.

Dubai Duty Free Senior Vice President for Purchasing Sharon Beecham noted: “Dubai Duty Free is delighted to collaborate with L’Occitane Travel Retail in promoting sustainable values and eco-friendly practices. It has been exciting to welcome travellers to this attractive and nature-inspired pop-up featuring several of the brand’s iconic product ranges and exclusive limited-edition collection.

“We look forward to continuing our partnership with the L’Occitane Group and sharing its innovative, sustainability-led initiatives with our customers.”


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