The M·A·C Cosmetics x QDF national Lipstick Day activation is running from 22 July to 24 August.

M·A·C Cosmetics has once again partnered with Qatar Duty Free to host a month-long immersive pop-up experience at Hamad International Airport in celebration of National Lipstick Day.

The full-scale takeover, which is active from 22 July to 24 August, invites travellers to experiment and express themselves through the ‘power of lipstick’.

Those passing through the Doha hub can enjoy exclusive make-up expert services and games, and will also have the chance to personalise their lipstick purchases.

‘’National Lipstick Day isn’t just a date – it’s a global celebration of colour and confidence,” said Paolo De Sanctis, Regional Brand Director, M·A·C Cosmetics, Travel Retail EMA.

“This year, we’re taking the celebration to new heights with an unprecedented partnership. We’re inviting travellers to experience our legendary shades and discover the latest in beauty innovation.

“It’s more than an event; it’s a celebration of colour, confidence, and cosmetic artistry on an international stage.’’

M·A·C Artists are on hand to help shoppers find their ideal shade of M·A·Cximal Silky Matte Lipstick.

M·A·C Artists are on hand to assist consumers in finding their ideal shade of M·A·Cximal Silky Matte Lipstick, M·A·C’s new luxurious formula that offers intense colour with a weightless feel.

Consumers can try their luck at the M·A·Cximal High Striker game to win exclusive prizes.

Plus, as part of the promotion, consumers will receive a free full-size lipstick with every M·A·C full-size product purchase. (Terms & Conditions apply. Pre-selected shades only.)

Shoppers can play the M·A·Cximal High Striker game for a chance to win exclusive prizes.

“We don’t believe in doing things small at Qatar Duty Free. We’re all about delivering amazing experiences, where every traveler passing through the airport is in for a journey they’ll never forget,” commented Thabet Musleh, Qatar Airways Group Chief Retail and Hospitality Officer.

“We’re thrilled to team up with M·A·C Cosmetics once again and welcome everyone to join us in the beauty festivities.”

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