M1nd-set: ‘Five Things You Need To Know’ on…Middle East DF&TR shoppers

By Charlotte Turner |

Standard post slide_November_1st editionWelcome to the latest edition of ‘Five Things You Need To Know’; a twice-monthly statistics snapshot relevant to all industry stakeholders.

Here, you’ll discover five important facts – brought to you by the leading travel retail consumer research agency m1nd-set – about what you really need to know in the travel retail market, now.

In this edition we discover that almost a quarter of DF&TR shoppers from the Middle East plan their purchases specifically; meaning that the have the exact product or brand in mind before buying.

Interestingly, within the last two years these same shoppers have become less interested in purchasing perfumes. Fifty-four percent of DF&TR shoppers from the Middle East purchased perfumes in 2017, dropping to 47% in 2019.

Scroll down for more essential reading, courtesy of m1nd-setThis topic will be explored in more detail in m1nd-set’s next newsletter.

 

Infographic_November_1st edition 

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