The house of Dior officially opened its first Maison Christian Dior boutique at Dubai Duty Free in Dubai International Airport last week (12 September).
The ribbon-cutting ceremony took place in Terminal 3, Concourse B and was attended by DDF senior officials, including Colm McLoughlin, Executive Vice Chairman & CEO and the Parfums Christian Dior team, flanked by Francois Demachy, Dior Perfumer-Creator.
Designed to evoke the look of a Parisian home, the Maison Christian Dior boutique houses a range of fragrances, candles, soaps as well as body creams.
All fragrances have been created and supervised by Francois Demachy, ‘to celebrate a resolutely contemporary French Art de Vivre’, and are now available for all departing passengers in Concourse B.
A ‘SURPRISE AND DELIGHT’
“We are delighted to see the opening of this elegant retail outlet which is right in the heart of our busy Concourse B,” says McLoughlin. “We believe that this is the kind of retail experience that our customers want to see, and I am sure that it will surprise and delight them.”
Demachy adds: “I am very pleased to celebrate the opening of this new Maison Christian Dior Boutique.
“Dubai Duty Free is a key partner for Dior and we are extremely happy to offer the opportunity to all passengers to discover the full Maison Christian Dior fragrances along with my latest creation ‘Spice Blend’.
“I wish all the best to Dubai Duty Free and Dior Travel Retail Middle East with this new beautiful boutique.”