MEADFA President Abdeslam Agzoul says: “The programme will offer delegates valuable perspectives, practical insights and opportunities for meaningful debate.”

The Middle East & Africa Duty Free Association (MEADFA) has unveiled the programme for its 2026 Conference, with the landmark 25th anniversary edition heading to Morocco for the first time.

Taking place from 15–17 November at the Four Seasons Hotel Rabat at Kasr Al Bahr, the event will turn its attention to some of the biggest shifts shaping travel retail across the Middle East and Africa, from rising passenger numbers to the opportunities emerging across the continent’s fast-developing markets.

The two-day conference programme will include an outlook for air traffic across the Middle East and Africa, alongside a dedicated ‘Africa in focus’ session examining the continent’s growth potential and changing retail landscape.

The speaker line-up draws from across airports, retailers, brands, tourism and technology, with representatives from ACI Africa, Africa Tourism Association, Amadeus, Avolta, Dubai Duty Free, Heinemann, Lagardère Travel Retail and Qatar Airways.

MEADFA President Abdeslam Agzoul said: “We are delighted to share the programme for our 2026 Conference, which brings together a strong line-up of industry leaders and experts to explore the opportunities and challenges affecting travel retail across the Middle East and Africa. The programme will offer delegates valuable perspectives, practical insights and opportunities for meaningful debate.”

This year’s event follows a 2025 edition attended by 736 industry executives from the Middle East, Europe, Africa, the Americas and Asia/Oceania.

Beyond the conference room, the anniversary edition will include a programme of networking and social events, including a Welcome Cocktail and Gala Dinner, alongside the MEADFA Grand Raffle. Avolta has been named Official Host of the 2026 Conference, while Heinemann Middle East Africa will sponsor the Welcome Cocktail.

Pre-registration is open until 22 October, with delegates registering before 28 September eligible for inclusion in the Delegate Directory and preferential room rates at MEADFA’s preferred hotels.

Delegates can pre-register here.

READ MORE: Early bird registration opens for 2026 MEADFA Conference

READ MORE: MEADFA marks new chapter with refreshed brand identity

READ MORE: 2026 MEADFA Conference to be held in Rabat, Morocco 15-17 November