A record 38 delegates attended MEADFA’s annual training event held from 24-26 June in Dubai.

A record 38 delegates from various Middle East and Africa Duty Free Association (MEADFA) organisations attended MEADFA’s annual training event held from 24-26 June at the Roda Al Bustan Hotel in Dubai, United Arab Emirates.

Marketing and sales executives were invited to share their knowledge and explore the latest innovative trends in travel retail for the fourth consecutive year. The event was chaired by Iman Ousseyran, Founder and CEO, Laurel and Tercel and explored the main forces shaping travel retail through to 2030.

The board introduced the MEADFA ‘Learning Together’ plan, an initiative designed to bring together employees from various travel retail markets.

‘LEARNING TOGETHER’ PLAN

Since its launch in 2006, around 25 learning and development programmes have been delivered to over 550 delegates who benefited from the MEADFA ‘Learning Together’ plan.

The aim of the event is to create a platform for industry stakeholders to share their experiences and improve productivity.

With the help of Ousseyran, MEADFA has focused on introducing various marketing tools including customer relationship marketing, online marketing, social media marketing, interactive marketing and sales and marketing.

The aim of the event is for industry stakeholders to share their experiences and improve productivity.

According to MEADFA, the increasing popularity of of the annual training events proves the organisation’s commitment to developing people and providing them with the latest market trends, information and skills.

Haitham Al Majali, MEADFA President commented: “We are proud to be able to bring delegates from so many different markets together each year to such a high-level learning and development event. The sharing of experiences is invaluable. I’m sure the benefits will be immediately visible to all with the increased productivity of the delegates.”