The Moroccanoil gondolas are situated within DDF’s main P&C floors. 

Beauty brand Moroccanoil has launched at Dubai Duty Free with eye-catching gondolas at Concourse A in Terminal 3 and Concourse D in Terminal 1.

The personalised, four-sided gondolas are situated within the main P&C floors in each store and offer the brand’s full core assortment of hair and body products.

“This launch marks the first step in our strategic entry into the GCC, reinforcing our commitment to bringing our signature oil-infused beauty products into the region,” said Yuval Friedman, VP APAC & ME, Moroccanoil.

“The demand for Moroccanoil in the GCC is significant, and we are excited to expand our presence in this dynamic market.”

Added Sharon Beecham, Senior Vice President for Purchasing, Dubai Duty Free: “We have introduced several brands over the past few years, and we are pleased to currently offer this luxury hair and body care brand, Moroccanoil, in our beauty category.”

The DDF gondolas are described as ‘just the beginning of what’s to come’ in the region from Moroccanoil.

The project has been several years in the making and is born from months of dedicated teamwork, according to Violet Sainsbury, Senior Manager, Travel Retail APAC, Moroccanoil.

“This milestone wouldn’t have been possible without the dedication and collaboration of so many talented people,” she said. “A heartfelt thank you to the Moroccanoil team and our outstanding partners at Dubai Duty Free, for your incredible support throughout this journey.

“This is a proud moment for us – and just the beginning of what’s to come.”

The gondolas offer Moroccanoil’s full core assortment of hair and body products.

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