Muscat Duty Free at Seeb International Airport been awarded Masterfoods' Gulf Duty Free Retailer of the year 2006 award for ‘outstanding growth and sales’.

‘Following an amazing year for confectionery in the Middle East, there were numerous contenders for this annual award. However, Muscat Duty Free achieved outstanding growth and sales in their Omani operation. They attributed their growth to offering leading brands at competitive prices in a powerful display, supported by aggressive promotions.? said Stuart Bull, Consultant to Masterfoods ME ITR.
The company added that the Middle East remains a major region for confectionery with ITR sales showing double-digit growth across the board year on year. Its annual award recognises the customer that achieves the highest percentage growth, maximising sales through effective pricing, value added promotions and eye-catching display ? ‘the keys to confectionery’.
Top selling Masterfoods brands across the Middle East region include: Galaxy Jewels; Bounty and Celebrations.
Muscat Duty Free is operated by Aer Rianta International Middle East (ARIME).