Nemiroff Vodka has appointed Grzegorz Kuwalek to the newly created role of Chief Sales Officer.

Kuwalek and his team will direct and lead sales and develop and implement Nemiroff’s long-term strategy on the Ukrainian, world duty free and European markets.

Prior to joining Nemiroff, Kuwalek worked at Coca Cola HBC Poland in the New Business Development group. Boasting sales experience of more than 20 years, he recently held the role of Head of Premium Spirits.

EXCITING CHALLENGE

He said: “I’m really excited to take on the challenge with Nemiroff. This is a brand with an impressive heritage, unique brand image and bold character that’s perfectly positioned to capture the European and duty free market.

“It is an honour to join the brand from the biggest global vodka producers, the most popular vodka brand in Ukraine and one of the top-three [vodka] brands in the duty free channel with a confident strategy to win in trade.”

Yuriy Sorochynskiy, CEO, Nemiroff commented: “With impressive expertise in sales within beverages industry, bringing Grzegorz onboard reinforces our commitment to build global availability of Nemiroff premium spirits. While we are building an industry-changing brand, his leadership and industry acumen will be an immeasurable asset to us.”

Last year, Nemiroff increased business by 20% despite the impact of the pandemic and the overall industry decline. It also widened its premium spirits portfolio and entered new markets.