Nestlé ITR launches KitKat Arabic Coffee flavour with Dubai Duty Free

By Charlotte Turner |

Nestlé International Travel Retail (NITR) has launched the new KitKat Arabic Coffee flavour exclusively with Dubai Duty Free at Dubai International Airport.

 

The new product from its hero brand KitKat comes in the two-finger format in packs of 18 x 19.5g bars.

 

As reported, NITR recently launched its KitKat Vegan Travel Edition to coincide with 2022 Earth Day (22 April). The news was revealed by Nicola Wells, Head of Category Development, Nestlé ITR, exclusively during TR Sustainability Week.

 

BESPOKE POINT OF SALE MATERIALS

Promotions for the product with Dubai Duty Free began in April  and will finish in June, encompassing the Ramadan (1 April-1 May) and Eid (2-3 May); peak trading times for the airport.

 

The campaign features specially-created point of sale materials to house the KitKat Arabic Coffee packs, and extensive social media exposure from Dubai Duty Free on Facebook and Instagram.

 

The special seasonal SKU has been produced by Nestlé Middle East with an Arabic twist to meet the local consumer demand for a flavour inspired by ‘Gahwa’, as Arabic coffee is socially referred to in the region.

 

Nestlé General Manager Stewart Dryburgh said: “We understand the cultural value of cof-fee time in the Middle East region, and this KitKat special edition has been created to tie in with this.

 

“We are delighted to collaborate exclusively with our long-time partner Dubai Duty Free to offer this great-tasting product and help to deliver on the important Sense of Place from our category driving VERSE model.”

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