Nestlé’s Quality Street Oriental Selection makes debut with Dubai Duty Free

By Charlotte Turner |

Nestlé International Travel Retail (NITR) has introduced Mackintosh’s Quality Street Oriental Selection, featuring four unique regional flavours, as a travel retail exclusive with Dubai Duty Free (DDF) this summer.

 

The product arrived on 4 July ahead of the Eid Al Adha holidays in selected DDF stores, including the travel retailer’s Foodplus outlets, at Dubai International Airport.

 

The launch is supported by a two-month promotional campaign with point-of-sale materials including product gondolas and pillars. In select location NITR is offering sampling opportunities.

 

DDF is also running a social media campaign to highlight the new chocolates across July and August.

 

Dubai Duty Free is running a social media campaign for the Quality Street launch in July and August.

Dubai Duty Free is running a social media campaign for the Quality Street launch in July and August.

The Quality Street Oriental Selection of praline chocolates (30 pieces) is served in a golden tray inside an eye-catching tin.

 

The four flavours comprise Rose Pistachio, Qamar El Din, Baklawa Pistachio and Mohalabiya.

 

“The Rose Pistachio variant is filled with creamy pistachio, topped with rose jam,” reveals NITR.

 

“Qamar El Din contains a sweet and tangy apricot-based filling; Baklawa Pistachio is filled with roasted pistachio and flaky toasted baklawa pieces; and Mohalabiya contains a creamy and fragrant mohalabiya filling, infused with orange blossom flavour.”

 

This is the first time ever that pistachio, mastika liqueur and jam has been used in the production of Quality Street chocolates.

 

NITR Marketing Manager Tamara Spada said: “The unique combination of ingredients in the Oriental Selection makes this one of the most innovative ever releases from the great Mackintosh’s Quality Street brand.

 

“These indulgent treats produce a real burst of great flavour with each premium chocolate.

 

Quality Street Oriental Selection product gondola in Dubai.

Quality Street Oriental Selection gondola in Dubai.

“Dubai Duty Free is long-established as one of our most important travel retail partners and we see their high-class stores as a natural home for a travel retail exclusive release of this superb quality.

 

“Quality Street Oriental Selection is another great example of innovative confectionery from Nestlé which will have a unique appeal for the travelling consumer.”

 

Dubai Duty Free Senior Vice President for Purchasing, Sharon Beecham added: “We are delighted to launch the new Mackintosh’s Quality Street Oriental Selection to coincide with Eid Al Adha.

 

“This is another example of NITR’s innovative approach to a much-loved brand and we look forward to hearing the feedback from our customers on the four unique regional flavours.”

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