Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.New Swarovski concept unveiled at Bahrain Duty Free
By Caroline Sargent |
Bahrain Duty Free have announced a redevelopment of their Swarovski jewellery offering by upgrading their existing outlet to form a 40 sqm dedicated retail space in Departures at Bahrain International Airport.
The new and improved all white Swarovski area is located immediately adjacent to the Perfumery & Cosmetics department – which is enjoying strong growth in 2014 – and sits on one of the busier passenger walkways within the main departures outlet.
Bahrain Duty Free General Manager, Fadi Allam, stated, “This is the start of an exciting journey for us at Bahrain Duty Free as we have a number of projects scheduled to further enhance the offering to our customers in the coming 12 months.”
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