Penrhos Spirits expands travel retail presence with Dubai Duty Free listing
By Trbusiness Editor |
Penrhos Spirits – a family farm-crafted gin brand – has secured its second airport duty-free listing, with Dubai Duty Free (DDF), for its sustainable, farm-to-bottle gin range.
The brand’s London Dry and Apple & Elderflower variants are now available across multiple DDF outlets at Dubai International Airport. The listing marks Penrhos Spirits’ first entry into the international travel retail market outside the UK.
The breakthrough is also the first ‘wonky fruit’ gin to launch at DDF – and is one of the first spirits brands to enter the Middle Eastern travel retail market with 100% recycled aluminium packaging.
The Dubai listing follows Penrhos’ partnership with Vintage International as its local distribution partner. To support the launch, Penrhos will deploy Brand Ambassadors from Vintage International in-store to introduce the gin to passengers, with plans for a major branded activation in the first half of 2026.
Elsewhere, Penrhos is building its UK travel retail presence with listings through Lagardère at London Luton and London City airports (70cl formats), and at London Heathrow Airport (5cl miniatures and gift packs), alongside a range of 100cl listings onboard DFDS Ferries.
Penrhos packaging supports sustainability
In addition to its ‘wonky fruit’ origins, another key point of difference for Penrhos is the brand’s lightweight recycled aluminium bottles. An alternative to traditional glass packaging, they deliver a 91% lower carbon footprint compared with glass equivalents.
These aluminium bottles are lighter throughout the supply chain, require less shelf space, weigh less in passengers’ hand luggage, and eliminate the risk of breakage associated with glass bottles.
Penrhos Spirits Co-Founder Harriet Evans commented: “Dubai is one of the world’s most prestigious travel retail destinations and we are thrilled that our craft family-farm wonky fruit gin will be available for shoppers in this international [location].
“Our delicious spirits in 100% recycled aluminium bottles are perfect for travel retail – lightweight, durable and [they] create significant savings across the entire supply chain.”
DDF Senior Vice President for Purchasing Sharon Beecham noted: “Penrhos Spirits brings together innovation, sustainability and quality in a way that strongly resonates with Dubai Duty Free.
“The brand’s use of 100% recycled aluminium packaging addresses key environmental considerations for travel retail while offering our customers a distinctive premium gin. We are pleased to be the first Middle Eastern airport retailer to introduce this unique concept.”
Vintage International Managing Director Salim Farhat added: “We are proud to partner with Penrhos Spirits on this landmark Dubai Duty Free listing, which brings a genuinely innovative and sustainable gin concept to one of the world’s most important travel retail hubs.
“Lightweight, recycled aluminium packaging is exactly the kind of forward-thinking solution the channel needs and we see strong potential for Penrhos to resonate with today’s environmentally conscious traveller.”
READ MORE: Dubai Duty Free seals record year as sales surge to Dhs8.68bn in 2025
READ MORE: Sustainaholics launches 100% recycled aluminium spirits minis with Lagardère
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